The Uruguay Pavilion is located in the Commons CS2 building.
As this plot is the only one facing directly the entrance, its silhouette naturally becomes the centerpiece of the whole building.
The expo organizers supplied all the pavilion spaces to be on one level, with a floor area of roughly 50 m2 for the exhibition space and 14 m2 for the commercial area.
On the other hand, no matter how compact the pavilion space is, it is obvious that a display booth representing a Country needs a private space, preferably on a different level – that can be used for VIP and institutional guests. It is not only a matter of privileged treatment: safety and logistical considerations make the construction of a mezzanine a must.
We fused the commercial space and the exhibition, and planned a second floor for meetings and representative use. The location in the center of the building – far from the perimeter walls – made it difficult to provide additional smoke-outs, therefore, we negotiated with the organizers to increase the ceiling height to comply with the fire regulations.
The result is a real building inside the building.
On the ground floor, we have a bar area with two wine cellars and backlit wine rack.
The double-height central area can be used flexibly for events or for visitors to enjoy the images on the huge 4m x 4m LED wall.
The area to the right is suitable for more relaxed conversations and is directly connected to the concealed straight stairs leading to the VIP room on the 2nd level.
The Uruguay pavilion’s special design features are for sure the backlight cut-out lattice panels with representation of the foods that you can enjoy in Uruguay.
Another peculiarity is the transformability of the pavilion, with the central screen that can be scrolled on a rail and even split in 4 vertical panels.
In the same way, the sliding shelf in front of the bar area makes it possible to control access from the outside in case of events or VIP visits.
The pavilion uses OSB wood chip board integrated with OSB patterned wallpaper/cutting sheet for a casual and natural look that offers the perfect warm base to smooth the graphic effect of the recessed tape lights.
We hope you enjoy your time in this honey-shaded corner of Uruguay, land of cowboys and state-of-the-art social policies.
